GOOD PHOTOGRAPHY ADDS AUTHORITY
E-commerce is clearly more dependent on photography than any other kind of sales channel, because it breaks from the traditional ‘ bricks and mortar’ shopping experience. An e-commerce website needs to convey all the information through photographs, words and video, and that’s where we come in.
For online retailers, product photography for e-commerce needs to supplement the 5 senses for the item that a shopper would normally rely on to make a purchase decision in-person, and then to increase the odds that they will actually click ‘add to basket.’ It has a considerable amount of ground to cover if it is to deliver this sales conversion. Quality product photography should be able to replace the customers five senses.