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EMAIL MARKETING

CONVERT QUALIFIED PROSPECTS INTO CUSTOMERS

TOP RATED COMMUNICATION CHANNEL

How many times do you check your email on a daily basis? Email marketing is still the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers.

WHAT IS EMAIL MARKETING?

Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.

THE IMPORTANCE

Despite the rise of social media and unsolicited spam (which is never a good marketing strategy, by the way), email remains the most effective way to nurture leads and turn them into customers. Although there are many reasons you should make email marketing one of your top priorities, here are the 3 main ones…

YOU OWN YOUR LIST

On any social media platform, your account (with all your fans) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.

COST-EFFECTIVE

Marketing your products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers. However, it is important not to overuse email marketing. Receiving marketing emails can irritate people if it is irrelevant, too frequent or unwanted.

TARGETED MESSAGES

Email marketing can allow you to create targeted and personalized messages. This can help you to build meaningful relationships with your customers. It can also improve response rates to your direct marketing campaigns.